OptOutOf

← TV settings guides

Roku OS settings: Roku, Element, onn., Philips and TCL

This guide covers every TV on this site that runs Roku OS, whichever brand made it: Roku, Element, onn., Philips and TCL. The settings belong to Roku OS, not to the TV's brand, so one guide covers them all. Each path comes from an official manual, help page or privacy notice, linked under it.

Philips and TCL also sell TVs on other platforms. Their own guides cover every model: Philips TV settings and TCL TV settings.

On Roku OS, the documented ad settings change how ads are personalised; the ads themselves continue. Each section shows what's available.

Roku OS (Roku-branded TVs and Roku TV models from other brands)

Ads in the TV's menus: they can't be turned off; the settings below change how they're personalised.

ACR settings

Automatic Content Recognition (ACR)
Home → Settings → Privacy → Smart TV Experience → Automatic Content Recognition (ACR)

Uncheck it to turn ACR off. Roku says ACR is not enabled out of the box, and data already collected is kept.

Older Roku TVs label it "Use info from TV inputs" on the same screen. You can also turn it off at my.roku.com → Privacy Settings → Smart TV Experience.

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Content Viewing Disclosure (US)
Settings → Privacy → Smart TV Experience → Content Viewing Disclosure

De-select it to opt out of Content Viewing Disclosure. For titles already disclosed, Roku's privacy policy gives an email address to opt out.

Roku's support article calls the setup option "Viewing Information Disclosure".

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Roku documents ACR in its US guides and articles. The UK privacy policy describes the same setting, but the UK user guide has no Smart TV Experience section.

Ad settings

Personalized adsAds continue, less personalised
Settings → Privacy → Advertising → Personalized ads

Clear it to stop ads being personalised. Ads continue and can still be contextual.

Spelled "Personalised ads" on UK TVs. A factory reset turns it back on. The same screen has Reset advertising identifier.

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Auto-play videoRelated setting
Home → Settings → Accessibility → Auto-play video

Set to Off and videos on the home screen appear as still images instead.

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Roku's US privacy policy says that with personalised ads off, "You will still see ads".

These settings cover the TV's own menus, not ads or data collection inside individual apps. Settings and agreements can be reset by software updates, so check again after your TV updates. See what ACR is and how this site is sourced.