TV settings guides

Each guide lists where to find the ACR (automatic content recognition) and ad settings, grouped by software version, with what each setting changes and the official source for every menu path.

Settings belong to the TV's software platform. A Toshiba or Insignia TV that runs Fire TV has Fire TV's menus, so platform guides cover every brand on that platform. Brands with their own software, or their own settings, have a guide of their own.

Can you turn off the ads on a smart TV? Every platform side by side →

Every platform compared

The ACR setting and the main ad setting on each platform, from the newest software version we have an official source for. Paths for older versions, and the other privacy settings, are in each guide.

Platform	ACR setting and where it is	Can you turn off ads in the menus?	Main ad setting	Guide
webOSLGwebOS 26	Live Plus `Settings → All Settings → System → Additional Settings → Live Plus`	Yes	Home Promotion `Settings → All Settings → System → Additional Settings → Home Settings → Home Promotion`	LG guide
TizenSamsungSamsung 2026 models (UK/EU e-Manual)	Viewing Information Services `Settings → All Settings → General & Privacy → Terms & Privacy`	No, only less personalised	Interest-Based Advertising `Settings → All Settings → General & Privacy → Terms & Privacy`	Samsung guide
Google TVonn., Philips, Sony and TCL	Unverified: no official source gives one yet	No, only less personalised	Delete advertising ID `Settings → Privacy → Ads → Delete advertising ID`	TCL guide, Sony guide, Philips guide, settings on the onn. page
Hisense Google TVHisense	Automatic Content Recognition `Settings → System → Advanced System → Enhanced Viewing → Automatic Content Recognition`	No, only less personalised	Delete advertising ID `Settings → Privacy → Ads → Delete advertising ID`	Hisense guide
Fire TVAmazon, Hisense, Insignia, Panasonic, TCL and Toshiba	Automatic Content Recognition `Settings → Preferences → Privacy Settings → Automatic Content Recognition`	No, only less personalised	Interest-based Ads `Settings → Preferences → Privacy Settings → Interest-based Ads`	Fire TV guide, TCL guide, Hisense guide
Roku OSElement, onn., Philips, Roku and TCL	Automatic Content Recognition (ACR) `Home → Settings → Privacy → Smart TV Experience → Automatic Content Recognition (ACR)`	No, only less personalised	Personalized ads `Settings → Privacy → Advertising → Personalized ads`	Roku OS guide, TCL guide, Philips guide
VIZIO OSonn. and VizioVIZIO OS, 2025 models onwards	Viewing Data `All Settings → Privacy & Legal → Viewing Data`	No, only less personalised	Limited Ad Tracking `Menu → Privacy & Legal → Advertising → Limited Ad Tracking`	VIZIO OS guide
Titan OSPhilips	Viewing Data The source names the menu but not the full path.	No, only less personalised	Privacy Preference Centre `Privacy settings → Privacy Preference Centre`	Philips guide
Sky GlassSky	Data & Personalisation `Sky account (online) → My Details → Data & Personalisation`	Unverified	Tailored advertising and services `Sky account (online) → My Details → Communications preferences → Tailored advertising and services`	settings on the Sky page

"No, only less personalised" means no official source documents a setting that turns the menu ads off. The setting shown changes how they're personalised.

By platform

Fire TVAmazon, Hisense, Insignia, Panasonic, TCL and Toshiba33 of 33 series covered Roku OSRoku, Element, onn., Philips and TCL16 of 16 series covered VIZIO OSVizio and onn.7 of 7 series covered

By brand

HisenseFire TV, Google TV12 of 21 series covered LGwebOS52 of 54 series covered PhilipsGoogle TV, Roku TV, Titan OS9 of 9 series covered SamsungTizen52 of 52 series covered SonyGoogle TV21 of 23 series covered TCLFire TV, Google TV, Roku TV22 of 22 series covered

Which guide covers my brand?

The TCL, Hisense and Philips guides include those brands' Fire TV and Roku TV models, which are also in the platform guides. Not sure what yours runs? Search by model number.